Over the past few years, fintech has had some pretty incredible campaigns. From Matt Damon’s collaboration with cryptocurrency platform Crypto.com, to Klarna running an ad during the SuperBowl, to the nonstop credit card fintech ads on the London underground – there’s been a lot of variety.
But if you look at lists of the best fintech marketing campaigns, most of them are from the year 2021, when fintech industry funding was at its highest and all the startups combined were valued at $3.5 trillion.
In 2024 and beyond, valuations and funding have slowed down, which means there’s less money to put behind huge marketing campaigns.
But there are still some fintech companies that are weathering the storm and running some great marketing campaigns.
In this article, we’ll be looking at some of the top fintech marketing tactics and campaigns of all time, including some great ones in recent years. We look at:
- Top video campaigns
- Top out of home campaigns
- Top content campaigns
- Top influencer campaigns
Let’s get started!
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Top fintech marketing video campaigns
Nuvei: Aboot Payments with Ryan Reynolds
In early 2023, Ryan Reynolds surprised everyone by investing in payment company Nuvei. His tongue and cheek, comedic commercials usually reserved for consumer brands, landed in the world of B2B financial technology. In our fintech marketing Slack group, we all had a moment of celebration.
Nuvei is based in Canada and is a payment company that processes over $100 billion. Ryan Reynolds, originally Canadian, invested in the company wanting to show off Canadian talent and to show off their technology.
He did a few video ads that are a must watch:
You can view them all here: Ryan Reynolds — Nuvei
Revolut: Money possibilities
Revolut returned to brand marketing in 2024 with a new global campaign in partnership with Anomaly: “Money Possibilities”.
Unlike their earlier “Your Way In” campaign, which focused on challenging stereotypes, this one leans more into the idea that Revolut isn’t just a digital banking app: it’s a gateway to everything you can do with your money.
The campaign uses abstract visuals, such as wool being stretched and reshaped, to represent the flexibility of money and the different possibilities Revolut unlocks. It was aired on TV in 20+ countries, across social media channels, out of home billboards and other digital marketing channels.
Camilla Harrisson, CEO of Anomaly London, said, “This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut – where money doesn’t only do so much more – but it actually feels different too.”
You can view one of the ads here:
Airwallex: Future of finance
In 2025, Airwallex decided to move away from the traditional “here’s how our financial product works” approach and into ads that focus on a single idea: traditional financial systems are clunky, outdated, and need to go.
You see this play out through a series of six high-production videos where different objects and systems are quite literally destroyed.
“Airwallex isn’t simply redefining finance, we’re reimagining it from the ground up,” said Andrew Balint, vice president of marketing at Airwallex, APAC. “The proof is in the data: $900 million annualised revenue, $200 billion in transaction volume, and 13,000+ new customers in Q2 2025 alone. This campaign is about bringing that momentum to the world.”
See one of the videos:
Taxfix: Everything but taxes
In 2025, the Germany-based tax platform Taxfix became one of the first companies to use Google’s generative video model Veo to create fully AI-produced ads as part of their fintech marketing strategy.
The campaign was built around the concept that people would rather spend their time on anything but their taxes, including absurd situations that have nothing to do with finance. See this battle between pirate ships, a yellow duck, and a dragon:
Nishant John, Creative Director at Taxfix, explained that the biggest challenge was to keep an agile mindset. “We could plan scripts and scenes in advance, but Veo 3 often surprised us with unexpected interpretations of the prompts, injecting a kind of creative momentum. It can feel magical – if you’re willing to go with it.”
Taxfix also paired the digital campaign with an offline event: driving a cash-covered truck through central Berlin with real €5 notes stuck to the exterior to spread the message: “Many pay taxes, but don’t reclaim what they’re entitled to! The average tax refund in Germany? €1,172 per declaration. It’s your money, and with Taxfix, it’s easy to get it back.”
Wise: Take on the world
Another world-known challenger fintech brand, Wise launched this campaign in 2023 with the tagline of “Take on the World”, a song by KENA.
The ad focuses on the fact that whether you’re in Rio, Rome or a coffee shop, you can pay in over 50 different currencies in 170 countries with just one account. The ad ran on TV and online.
View it here:
SoFi: face of finance
In June 2023, SoFi announced a “Face of Finance” campaign where they challenge the bias that AI has against women and money.
For the campaign, they asked AI to generate realistic images of people who are good with money, where only 2% included women. The marketing effort is meant to raise awareness for this bias.
SoFi also used this campaign to show its commitment to featuring equal gender representation in content, as well as educate members on personal finance.
Along with video content, they hosted a pop-up photo booth experience in New York. Those who participated and used a specific hashtag on their social media marketing platform were eligible to win two tickets to the Taylor Swift Concert at the SoFi Stadium. SoFi is also committing to financial literacy via their Coursera personal finance course.
Read about it here: SoFi Campaign Face of Finance
View it here:
Nubank: Mundo Nu, um mundo de N possibilidades
Nubank, a neobank based in Brazil, is the largest neobank in the world.
In October 2023, they launched a campaign that celebrates its 85 million customers in Latin America and the company’s first decade in business. The ad shows how the company is present in the everyday lives of customers, and all the possibilities and transformation that having a neobank offers.
The video ad includes open TV, digital media, out of home and partnerships with influencers.
Read about it here: Nubank launches campaign to celebrate positive impact on the lives of its 85 million customers
View the ad here:
Top fintech marketing out of home (OOH) campaigns
Airwallex: McLaren takeover
Airwallex delivered one of the biggest out-of-home moments fintech had seen in 2025 with a nationwide McLaren takeover across Australia.
Timed to celebrate McLaren’s Formula 1 Constructors’ Championship win and Lando Norris’ title, Airwallex took over more than 930 screens across every major Australian city within hours of the result, spanning billboards, transport, airports, office towers and retail locations.
In a single day, the campaign reached almost 5 million Australians.
Read more here: Airwallex delivers Australia’s biggest ever OOH screen takeover to celebrate McLaren’s F1 victory
Pleo: Pleo it
In June of 2023, Pleo did some OOH ads featuring the “Pleo It”. The objective of this campaign was to appeal to a target audience of CFOs and finance leaders who spend a lot of time managing admin.
The campaign was a combination of large digital formats, ads on buses and in the underground. In an interview with the Fintech Marketing Hub, their marketing team explains:
“We did consider going ultra-targeted, perhaps choosing choice POS spots in airports, TfL stations, fancy takeovers etc., but felt that right now, for Pleo as a brand, we would get more bang for our buck by going wide in the city, and bump alongside people of all walks of life on their commute into work. It would also give us more creative freedom even if it meant more constraints – who knew bus sides would be so challenging! And while we’re on buses; what better way to spread the word down every single street in London?”
Read more here: How to run an OOH campaign: Lessons from Pleo
PensionBee: Sponsoring Brentford FC, aka “The Bees”
PensionBee have been sponsoring Brentford since 2021, but they announced a new two year partnership with them in 2023, where they sponsor “the Bees”.
They’re the Official Sleeve Sponsor of the football club, which means their logo features on the left sleeve of the Men’s first team kit. This comes after their ‘Building the Future’ initiative where they talk to Brentford’s Women about common pension misconceptions.
Read about it here: PensionBee named as a Brentford FC sponsor
Top fintech marketing content campaigns
Wealthsimple: Money Magazine
Wealthsimple, a fintech app for retail investors, has always been big on financial services content marketing. They’ve been publishing their magazine for years, and the content is incredibly high quality, including features from Anthony Bourdain, Steve Aoki and Kim Kardashian.
Check it out here: Grow your money
Adyen: Retail Report 2025
B2B fintechs may not be as strong in content, but they can do something else that's great for brand awareness: reports. There are a couple of fintech companies that have recently done a few interesting reports.
Adyen’s 2025 Retail Report, for example, combined insights from over 41,000 consumers and 14,000 merchants across 26 countries, alongside input from industry experts, to understand how retail had been evolving.
A big theme of the 2025 year was the role of AI. Nearly a third of businesses cited fraud as a significant pain point in terms of cost, and AI was often mentioned as a way to improve fraud prevention and optimize payment performance.
Read more here: Retail Report 2025
Checkout.com: Trust in the Digital Economy 2025
In 2025, Checkout.com launched their “Trust in the Digital Economy 2025” report, created in partnership with YouGov, looks at how to build trust in digital commerce.
One of the key takeaways is how fragile trust is online. While in-store payments feel instant and tangible, digital transactions rely on a series of signals, like payment performance or peer reviews, to reassure customers. According to the report, 66% of consumers say payment performance is the biggest driver of trust at checkout, while 46% rely on reviews and third-party content.
Check it out here: Trust in the digital economy report 2025
Trulioo: Report on identity verification
Trulioo launched a report in 2023 focused on identity verification. In this report, they look at document-centric identity verification and how the market is shifting towards portable digital identity. The report covers new ways to verify identities and what are the features that vendors can offer that go beyond the main features.
Read about it here: Gartner Report Identity Verification
Top fintech marketing influencer campaigns
Here are a couple influencer marketing campaigns since 2023 that we think are worth mentioning:
Cash App: Timothée Chalamet short film
Cash App went beyond traditional ad capaigns in 2025 by releasing a whole 2-minute short film starring Timothée Chalamet, directed by Aidan Zamiri. In it, Chalamet walks into a strange grocery store where the owner only accepts outdated forms of payment like salt blocks and cowrie shells, while another character argues for modern tools like Cash App.
Cash App premiered the film in cinemas before major blockbusters like Superman and Fantastic Four, before rolling it out across social and digital channels.
View it here:
Klarna working with Paris Hilton
One of the few influencer marketing campaigns of 2023, Klarna, the Swedish BNPL fintech, launched a multimedia campaign in collaboration with Paris Hilton in March. Klarna’s marketing campaigns first launched a few years ago, when they first collaborated with Snoop Dogg. They continued the trend, with Paris saying “That’s Smoooth” in the ad.
The marketing messages focus on Klarna’s flexible payment options, as well as all their innovative features like buyer’s protection and package tracking. The campaign was launched in February and was visible on social media platforms, digital, broadcast and OOH platforms, including Paris’ personal TikTok.
Read about it here: Klarna announces global campaign starring Paris Hilton, in collaboration with Hilton's 11:11 Media
Watch it here:
We’ll be continuously updating this page over the years as new campaigns come through! What are some of your favorite fintech marketing campaigns? Feel free to email them to us and we’ll add them to this list.
