Resources

Marketing Graphics Vault

Feel free to download these images and use them when making a case for content!

Content marketing & SEO vs paid ads over time

Content marketing & SEO vs paid ads over time

Start with BOFU content, not TOFU

Start with BOFU content, not TOFU

What type of results to expect, paid ads vs content marketing & SEO

What type of results to expect, paid ads vs content marketing & SEO

Different types of marketing at each stage of the buyer journey

Different types of marketing at each stage of the buyer journey

Content maturity model

Content maturity model

Decision maker, rational vs emotional needs

Decision maker, rational vs emotional needs

Blog

What’s new in content and financial services

Podcast: What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO at Valli Ventures
April 22, 2026

Podcast: What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO at Valli Ventures

What does sales actually want from marketing in fintech? Learn how to align teams, improve messaging, and drive real pipeline from a sales perspective.

Newsletter: This fintech's content results are so good, they asked to stay anonymous
April 20, 2026

Newsletter: This fintech's content results are so good, they asked to stay anonymous

Discover how a fintech company turned content into a competitive advantage, driving 338% more leads and high-value SQLs with a proven content marketing strategy.

Podcast: How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager at Middesk
April 15, 2026

Podcast: How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager at Middesk

Learn how to turn fintech events into real revenue. Kate Young shares how to build an event strategy, map events across the funnel, and maximize ROI beyond leads.

Newsletter: How to bring in more leads from your existing blogs
April 3, 2026

Newsletter: How to bring in more leads from your existing blogs

Most blogs don’t fail. They just never get optimized. Learn how to turn your existing blog content into a steady stream of high-intent leads with simple, proven fixes that actually convert.

Case Study: How this Fintech’s SQLs From the Blog Grew by 466%
April 1, 2026

Case Study: How this Fintech’s SQLs From the Blog Grew by 466%

Learn how we helped this payment company grow their SQLs from the blog by 466%, grow overall leads via the blog by 338.5% and how the blog became such a huge influencer for organic leads

Podcast: Building a Fintech Marketing Team: From Startup Lead Gen to Enterprise GTM | Michael Treacy, Director of Marketing and Business Development at OpenPayd
March 25, 2026

Podcast: Building a Fintech Marketing Team: From Startup Lead Gen to Enterprise GTM | Michael Treacy, Director of Marketing and Business Development at OpenPayd

Learn how to build a fintech marketing team that scales from startup lead generation to enterprise GTM. Insights on structure, ABM, and revenue-driven growth.

Newsletter: Why so many content agencies are glorified writing services (and why they are at risk with AI)
March 20, 2026

Newsletter: Why so many content agencies are glorified writing services (and why they are at risk with AI)

Most content agencies are glorified writing services focused on traffic, not conversions. Here's why that model is broken and what to look for instead.

Newsletter: Website not ready for SEO? Prioritise LLM visibility instead
March 6, 2026

Newsletter: Website not ready for SEO? Prioritise LLM visibility instead

Low domain authority killing your SEO results? Learn how prioritizing LLM visibility can generate inbound leads faster while your site matures.

Newsletter: Does article length affect conversion rates? Here’s what our data says
March 5, 2026

Newsletter: Does article length affect conversion rates? Here’s what our data says

We compared 3,500-word articles against 1,300-word ones. The results are clear: longer content drives lower bounce rates, more time on page, and higher conversions.