Marketing Graphics Vault
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Content marketing & SEO vs paid ads over time
Start with BOFU content, not TOFU
What type of results to expect, paid ads vs content marketing & SEO
Different types of marketing at each stage of the buyer journey
Content maturity model
Decision maker, rational vs emotional needs
What’s new in content and financial services
Market Like a Fintech: Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa
Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.
They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech
Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.
Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium
Host Araminta Robertson chats with Jeremiah Glodoveza, SVP Head of Marketing at Nium, on how B2B marketing can steal a few tricks from the entertainment industry.
They cover:
Why great B2B marketing doesn’t have to be boring
Storytelling and emotional connection as growth drivers
Using pain points to truly engage audiences
Nium’s LinkedIn growth and brand differentiation
How tech is reshaping modern marketing roles
From true crime podcasts on fraud to innovative event strategies, Jeremiah shows how creativity can turn fintech marketing into something unforgettable.
