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Struggling to get leadership to invest in content? Try this.
August 29, 2025

Struggling to get leadership to invest in content? Try this.

In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.

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Is it possible to influence visibility on LLMs? If so, how?

August 15, 2025

Is it possible to influence visibility on LLMs? If so, how?

In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.

Top AI Search Optimization / Generative Engine Optimization Agencies in 2025

August 14, 2025

Top AI Search Optimization / Generative Engine Optimization Agencies in 2025

What are the top AI search optimization / GEO agencies in 2025? We go through a list including Mint Studios, No Good, Intero Digital and Clarity Global.

What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)

August 7, 2025

What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)

AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.

What Good BOFU Content Looks Like (And Tips on Creating it)  

July 27, 2025

What Good BOFU Content Looks Like (And Tips on Creating it)  

Mint Studios’ content strategist Elliot McGuire shares how to create BOFU content that converts, with real examples and actionable tips.

Top Insurance Marketing Agencies In 2025

July 27, 2025

Top Insurance Marketing Agencies In 2025

Read about the top insurance marketing agencies and how to evaluate which is the best fit for your company.

How Fintech Companies do Content: Galileo's Enterprise-Focused Content

June 25, 2025

How Fintech Companies do Content: Galileo's Enterprise-Focused Content

Learn how Galileo uses enterprise content to reach its customers.

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

June 5, 2025

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape

May 29, 2025

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape

With AI search and AI Overviews, traffic is down — and it’s no longer a good way to track the success of content. What’s a better way? Conversions. In this article we break down how to track conversions from content.

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert

April 30, 2025

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.