Results

Shared success through real business results

Our clients have a team of content experts working to create exceptional content that drive business outcomes. These are the results.

Fintel Connect grew website enquiries by 58%

We were able to:
• Grow enquiries by 58%
• 15% of enquiries were enterprise level (including publicly listed)
• Impressions grew by 133%
• Ranked on page 1 for 20+ buying keywords

Mint Studios is one of the best content marketing agencies out there
Daniel Cannizzaro
Founder and CEO

Zai generated enough closed won deals to cover costs

We were able to:
• Bring in multiple high quality SQLs per month with content
• Connect content to deal value and closed won deals
• Create technical content that positioned them as a leader in this space

Mint has been integral in helping us with translating product experience into content for our customers
Stephen Allen
Head of Design

Jeeves saw conversion from the blog grow 10% month on month

We were able to:
• Grow leads from the blog by 10% month over month
• Reach a pageview to qualified lead rate as high as 2.4%
• Rank on the first page of Google for 30+ buying keywords

There has been tangible, measurable results, which isn't always easy to say about content.
Alana Levine
CRO

Confused.com improved their position in the industry as leaders in the B2B insurance space

We helped Confused.com:

• Increase and improve their topic authority in B2B insurance
• Build up expert profiles with high quality content
• Position them as a B2B thought leader

The Mint team are regularly sharing insights, contribution ideas on how to improve strategy or tracking and are on top of new trends that may be of interest to us.

They have gone beyond being just an execution partner, they are a true knowledge partner.
James Hayward
Content Marketing Lead
We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% growth in leads month over month from the blog.

It's great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts
Sabena Quan
Marketing Manager
They've quickly become an extension of our team, reliable, proactive, and genuinely invested in our success
Gregory Aubert
Head of Marketing
We wanted to develop our brand awareness and trust through thought leadership. Ultimately, this would generate more leads and inbound sales opportunities for Fiska. We were struggling with an outbound sales strategy.

I enjoy working with Mint Studios as the team has a collaborative mindset. We have frequent and regular engagement; Mint Studios feels part of the team, not just an external agency.
Patrick Huynh
CEO
Mint Studios' content strategy was outstanding and some of the best value consulting we've seen.
Kevin Sefton
untied
We wanted to move beyond 'content output' and focus on 'content outcome', specifically commercial outcome. With the Mint team, we very quickly became hyper-aligned around the commercial objective of BOFU content, allowing us to get to results faster.

The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
Andrea Linehan
CMO
Why Mint Studios

Why work with us?

The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
Gregory Aubert
Head of Marketing, Yapily

Start turning content into conversions today

Contact us today to discover how we can help you engage and convert your audience.

Blog

What’s new in content and financial services

Struggling to get leadership to invest in content? Try this.
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Struggling to get leadership to invest in content? Try this.

In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.

Is it possible to influence visibility on LLMs? If so, how?
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Is it possible to influence visibility on LLMs? If so, how?

In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.

Top AI Search Optimization / Generative Engine Optimization Agencies in 2025
August 14, 2025

Top AI Search Optimization / Generative Engine Optimization Agencies in 2025

What are the top AI search optimization / GEO agencies in 2025? We go through a list including Mint Studios, No Good, Intero Digital and Clarity Global.

What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)
August 7, 2025

What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)

AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.

What Good BOFU Content Looks Like (And Tips on Creating it)  
July 27, 2025

What Good BOFU Content Looks Like (And Tips on Creating it)  

Mint Studios’ content strategist Elliot McGuire shares how to create BOFU content that converts, with real examples and actionable tips.

Top Insurance Marketing Agencies In 2025
July 27, 2025

Top Insurance Marketing Agencies In 2025

Read about the top insurance marketing agencies and how to evaluate which is the best fit for your company.

How to Create Content that Speaks to Your Customers' Pain Points
September 1, 2023

How to Create Content that Speaks to Your Customers' Pain Points

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

SEO for Financial Services: What You Need to Know in 2025
April 21, 2025

SEO for Financial Services: What You Need to Know in 2025

We cover what makes SEO in financial services unique, as well as how to implement a SEO for financial services strategy that brings in the results.

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%
June 5, 2025

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.