Best Fintech SEO Agencies (Updated 2025)
If you’re doing research on fintech SEO agencies, you’re likely in one of these situations:
You’ve started to see some potential customers come in via Search Engine Optimization (SEO), and want to see if this is a channel you can scale.
You’ve done SEO before at another company, and want to understand whether SEO in fintech is any different and you need to be aware of.
You’re exploring marketing strategies to scale and want to understand whether SEO could be a strong channel for improving your online visibility and growing your company.
SEO in the fintech space is interesting because in certain respects it is different from doing SEO in other sectors. Anything to do with personal finance is categorised as a YMYL (Your Money or Your Life) topic, which means Google’s algorithm takes particular attention to content to ensure it is based on expertise and experience.
This means, for example, that it’s even more important to create authoritative content in fintech. There are also a few other aspects to doing SEO in fintech that are a little different from other industries, as we’ll explore in this article.
As a content marketing agency that helps clients acquire customers with SEO, in this article we’re going to share:
A list of top fintech SEO agencies
What to consider when picking a fintech SEO agency
What’s unique about SEO in fintech?
Note: get regular insights on how to do effective SEO in this space in your inbox every 2 weeks by signing up to our newsletter!
Top fintech SEO agencies
0. Mint Studios
Since we are the ones writing the article, it makes sense for us to start off with an explanation of how our agency operates and thinks about SEO. I (Araminta) started Mint Studios because when I was in-house and as a freelancer, I saw a lot of fintech companies investing in SEO services but with a focus on organic traffic rather than lead generation and conversions.
This led to many situations where fintech companies were investing thousands of dollars per month into content and SEO, and only tracking traffic as a success metric. They were usually targeting keywords like “what is payment processing” or “what is KYB”. In other words, going after “Top of the Funnel” keywords to get as much traffic as possible.
But an increase in traffic doesn’t automatically translate to conversions. Hence a lot of fintech companies were investing a lot of money into a strategy that didn’t really help them grow.
If you are in fintech B2B, you are often targeting smart, well educated buyers who don’t need to learn about “what is KYB”. So the mistakes were twofold:
Targeting keywords and therefore people who weren’t in their target audience
Focusing on driving traffic rather than conversions and conversion rate
We set up Mint Studios with a different approach. Our four pillar framework is the following:
Create a fintech SEO strategy focused on the Bottom of the Funnel (targeting people who are close to converting)
Use PPC / Google Ads to test targeted keywords
Create content based on interviews with experts and written for the target audience’s knowledge level
Track business results (conversions, leads and closed customers).
In other words, our entire process starts off by first understanding who the ideal customer is and what keywords they would search to indicate they are already searching for a solution, what we describe as “Bottom of the Funnel”. For example, instead of targeting the keyword “What is KYB”, we’d target the keywords “KYB API” or “top identity verification vendors”.
We call this “Bottom of the Funnel”, it involves targeting people who are already close to converting and then “working our way up the funnel”, rather than the opposite way round (which is how many SEO agencies approach this). The benefit is that you get results more quickly, can effectively attribute the success of content and then use this to create more middle and top of the funnel content.
Read more: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?
This is the strategy that helped bring in over $1M in business opportunity for Zai, a 2.4% fintech website conversion rate from pageview to conversion for Jeeves and bring in new customers more cost-effectively than ads for Parpera.
You can read all the results in our case studies and our framework here:
To summarise, the 3 key things that differentiate us are:
We focus on generating leads with content
We are specialised in fintech and financial services
We take care of everything from strategy to publishing and reporting results
We have offices in the UK and the US, and can work with any company selling to an English speaking target audience.
We are also heavily involved in the fintech industry. I co-runs the 2,000+ Fintech Marketing Community, and run 3 - 4 fintech marketing events per year in London and New York.
1. WebFX
WebFX is a full-service digital marketing agency that uses its in-house expertise and technology suite to help companies acquire customers online. They operate as a one stop shop for SEO, paid advertising, social media and automated email marketing.
They also use their custom SEO process called R.O.C.K.E.T, that has helped bring in $10 billion in revenue from search engines.
Geos they service: US, South Africa, Guatemala
Services:
SEO Strategy
Content Marketing
Analytics & Reporting
CRO
User Experience
AI & Technology
2. SIEGE MEDIA
Siege Media specialize in organic growth with SEO, content marketing and PR – so they are not full-service. Fintech is one of the three verticals they specialise in, and they’ve got a team of industry-leading experts to help create technical finance content.
Geos they service: US
Services:
Content strategy
Product SEO
Content localization
Content marketing
Web design
Digital marketing and PR
3. Straight North
Straight North is a full-service digital marketing agency that helps their fintech clients generate revenue with SEO, paid advertising, web design and creative services.
They have experience working with enterprise companies as well as local, national and e-commerce SEO.
Geos they service: US
Services:
Fintech SEO services
Paid advertising
Web design and development
Creative services
4. High Voltage
High Voltage specialise in SEO and have experience managing multi-language sites, and work with industries including SaaS, fintech, e-commerce, crypto and manufacturing.
They also hold a US patent for a proprietary system used for isolating single factors in Google’s algorithm, and doing tests is a big part of their methodology.
Geos they service: US, Germany, Australia, Jamaica
Services:
SEO campaigns
Audits
SEO growth plan
GA4 migration service
Enterprise SEO
5. Garit Boothe Digital
GB Digital is an SEO agency that specialises in the SaaS and fintech industry. The team uses innovative tactics to rank their clients number 1 for revenue-driving keywords.
Geos they service: US
Their services include:
SEO strategy
Keyword research
Technical expertise
Content creation
Link building and outreach
What to consider when picking a fintech SEO agency
As someone who has hired SEO agencies in the past and now runs her own agency, I’ve got quite a bit of experience on the topic of finding the best fit. Here are a two key things to look out for when hiring this type of agency:
1. Does the agency focus on metrics that matter: new customers
The biggest issue with SEO agencies is that they tend to focus too much on “vanity” metrics. Metrics that are important to track, but ultimately don’t tell the whole story. Often, they will track metrics like:
Traffic
Backlinks
Search engine rankings
Bounce rates
Although these are part of an SEO strategy, when evaluating how effective your SEO efforts are this only shows part of the story. What you really want to be tracking is: is this strategy helping me grow the company? Is it helping acquire new customers or influencing potential customers to buy?
When evaluating agencies, ask them what metrics they will be held accountable for and how they will prove the contribution of SEO campaigns to growth. This could be lead generation, influenced leads or customer retention. Without that, you can end up with an SEO strategy that doesn’t do much to move the needle, and worst of all, doesn’t help you reach your business goals.
A truly data-driven approach to SEO focuses on business outcomes, not just traffic numbers.
Here’s a guide to track conversions from content with HubSpot if you’re not sure where to get started: How to Track the Quality of the Leads Your Content Brings in [With 6 HubSpot Reports]
2. Does the agency have the right processes to create content for the fintech industry?
Creating content is a key part of a fintech SEO strategy. We’ve found time and time again that the best way to rank for a keyword and bring in conversions is with a long-form piece of content. But in fintech, especially B2B fintech, it’s very important that content is written for that audience. You’re creating content for savvy and smart readers; an article that starts with “Having a payment provider is important”, won’t cut it. The content has to be well-written at the knowledge level of your reader.
You may think an agency or writer with a lot of experience is key here, but that’s not what we’ve found. We’ve seen many freelancers that say they have “experience in fintech” but still don’t create a good piece of content written for the level of knowledge of the reader. The client often ends up disappointed with the end draft that they receive.
This is usually because the freelancer or agency doesn’t have a strong process in place. A process that will enable them to have a deep understanding of the product, the ideal customer’s pain points and how the product solves for them.
When evaluating agencies, ask details about their process: how do they ensure the writer has fully understood the product? How do they get consistent good content?
We’ve written in more detail what it takes to create high quality content, especially in the payments industry: 8 Tips To Write Great Payments Content (From Writing 80+ Articles on Payments)
What’s unique about SEO in fintech?
You may also be wondering what’s different about doing SEO in fintech versus other industries. Based on our experience working with 30+ fintech companies, here’s what we would say is different:
(We’ve also written an entire article that goes into more depth about this here: Fintech SEO: How to Turn Your Website Into a Customer Acquisition Channel)
1. Authority and trustworthiness are even more important
As mentioned above, financial technology is considered a YMYL topic. That’s because it’s an industry where the wrong advice or a mistake can lead to serious consequences.
This is why expert-based content is even more important if you are creating content as a fintech company. Instead of asking a writer to do desk research, you should instead ask the writer to interview the experts in your company. Not only will this help you stand out, but it means your content will be expert-based as well as written for the right audience.
If you are in the B2B space, creating expert content is even more important: you’re writing for smart, well-educated people. If you want to stand out, encourage them to share your content and ultimately reach out, it has to be content that you’re proud of and that you would read as well.
Learn more here about how to involve your experts in content creation here: Why You Should Create Content Based on Interviews With Experts
2. Technical SEO is not as important
SEO is usually divided into technical and content SEO. Content SEO helps ensure you’re ranking for the right keywords and involves creating content that your audience will read and that will lead them to convert. Technical SEO focuses on site speed, link building, site structure and technical aspects of the website. It’s also often called “on-page SEO”.
Technical SEO is important in the sense that if one aspect of your website isn’t working well (e.g. slow website), it can make it very hard to rank properly. This is especially true if you have thousands of pages on your website, which are complicated to maintain.
But as a fintech website, it’s likely you won’t have that many pages. If you have under 5,000 web pages, it’s unlikely you’ll have technical issues. This is why we always tell our clients that if you have a small website, you don’t need a technical SEO on retainer (you should instead be working with an agency that will create content to help you rank). We believe that an SEO audit every 6 months should be enough to ensure all technical aspects are covered.
3. There is high competition (especially in B2C)
The fintech sector is quite competitive in terms of SEO, and this is especially true for B2C. The main reason is that there are large websites and publishers (think of sites like NerdWallet or Investopedia) where their sole focus is creating high quality content that answers readers’ questions and ranking on Google. They usually have large SEO teams and ranking high in organic search is a high priority.
This can make it a lot harder to rank for competitive keywords like “top business bank accounts” or “what is a budget”.
This is why it’s so important with fintech SEO to be strategic about the keywords you target. If you start with Top of the Funnel content and go after highly competitive keywords, it’ll take a long time before you see success. However, if you focus on the Bottom of the Funnel, where there is less competition and even though keyword searches are lower they are much higher intent, you are much more likely to see success.
You can read more about this strategy here: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?
Top fintech SEO agencies: look for strong processes and a focus on the right metrics
SEO is a strong channel for fintech startups: it’s the only channel where you can target your customers based on intent, where there is a strong indication that they are looking for your solution. That’s why all the best fintech brands invest in SEO (see how much Stripe is investing in it, as an example).
It may be tempting to go with your PR agency when they say “they also do SEO”, but the fact is that if you do it wrong, it’s very easy to waste a lot of money. If you want to do SEO right, you’re better off setting up calls with multiple agencies and picking the one that you feel will take the time to understand your product, create expert-content and focus on what really matters: acquiring customers.
If you want to set up a call with us, reach out here.