Posts in Financial Services Case Study
How This Payments Company Gets 75% of Leads Inbound and a 59% Close Rate with Content Marketing

When we talk to high ticket B2B payment companies with large sales teams, they are often sceptical of the power of content. 

They don’t believe that CTOs, founders and product managers are doing research on Google, scrolling through LinkedIn or reading blog posts. They don’t believe that content could ever replace a sales team or make a significant difference to their lead to close conversion rate.

This story is for these people. In this story, you’ll see how Tilled, a B2B payment facilitation company got 75% of their leads inbound their first year, with an astounding 59% deal to close rate. All with content.

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How Parpera Used Content to Help Advance Their Mission of Financial Education and Acquire Customer Leads More Cost Effectively than with Ads

We worked with Parpera for over six months, and within that time, our blog content via Parpera’s website was more cost effective for acquiring customer leads than website directed ads.

In this case study we break down the results we achieved for Parpera, as well as a step by step (with screenshots) of how we did it.

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