What are the top fintech blogs to follow? We’ve put together a list of 8 blogs that will give you a good overview of the industry, keep you on top of trends and help you understand fintech better.

Read More

If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.

But few will talk about how to create content that generates business value. That’s what we discuss in this article.

Read More

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

Read More

A lot of content marketers believe you should never write about your product in your content.

But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.

We then offer a guide on how to write product in your content that helps with conversions.

Read More