What’s unique about doing content marketing for a bank? What’s the best way to get started? We cover all these topics along with examples of banks doing a good job with their content.
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What should you keep in mind when creating BOFU content? BOFU content is a mix of sales, product and educational copywriting. It’s requires a unique balance. Here’s what you should keep in account when creating this type of content.
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One of the first questions fintech marketers and CEOs ask us when we start talking about content for lead generation is: how many leads can we get with your type of content?
The answer, of course, is it depends.
However, there are ways we can get closer to the answer by explaining what it depends on and what we’ve seen works over time. We’ll also be using real examples with real data from clients of ours to explain the answer to that question.
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When you’re looking to create and define a new category, can you use content marketing to acquire customers?
The short answer is: yes. By damming demand.
We go into detail about how to dam demand with content and SEO and why it should be part of your marketing strategy.
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What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.
We dive into the specifics in this article.
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