BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.
In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions
Read MoreMany marketers target keywords based on high search volume. But this doesn’t always translate to sales. If your objective is conversions, then targeting low volume, high ROI keywords should be part of your strategy.
Read MoreWhat is unique about doing SEO in fintech? And how can you implement a strategy that helps you with acquiring customers, rather than just traffic? We answer these questions and more in this article.
Read MoreIf you work in financial services and content marketing, then SEO plays a role in what you do. If you’ve been keeping on top of the news, then you’ll know that there were quite a few Google algorithm updates in the past year or so.
What are the ones you should be aware of? And how do they impact you as a financial marketer? We cover all this in-depth in our article.
Read MoreWe cover what makes SEO in financial services unique, as well as how to implement a SEO for financial services strategy that brings in the results.
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