How can you build a business case for content marketing? We go through the three key elements to doing this successfully: BOFU content, conversion tracking and calculating the ROI of content marketing efforts.
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Running out of good content ideas? Read more about “The Big 5”, the topics that your prospects probably want to read about the most.
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In this article we explain our tips on how to make the most of PPC for financial services: mistakes to avoid, tips and the strategy that we’ve found works best.
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In this article we share 8 tips on how to write about payments well, based on our extensive experience writing about this industry.
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BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.
In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions
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