Araminta Robertson — Financial services and Marketing Speaker

Araminta’s talked about financial services and marketing at multiple stages:

Who is Araminta?

Araminta is the Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services companies like Confused.com, Jeeves and Zai acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences. She’s also been listed on the Women in Fintech Powerlist 2023

Ready to show your audience how to use content and marketing to grow their financial services company?

When Araminta talks, she likes to make her content actionable, thought provoking and engaging. She aims to leave the stage with people thinking “Huh, I had never thought about like that before”. After her session, she leaves the audience with:

• Having taken copious notes and feeling excited about implementing them

• A new mental model to think about a specific issue

• Actionable insights and resources to explore the issue more in depth

She always uses data, real life examples and her own experience to back up what she says.

Content that is actionable and yet engaging

A speaking session that is well-researched and relevant to the audience

Make sure she joins your panel!

Your guests will thank you

Podcasts she’s been on

• The Power of Long-Form Content Marketing in Fintech with Araminta Robertson | In Growth We Trust Podcast

• Target Low Volume, High ROI Keywords | Majestic Podcast

• Mint Studios: Araminta Robertson on measuring content marketing ROI | Content, Briefly by Superpath

• Content Strategy - Are You Doing it Properly? With Araminta Robertson & Fiona Brennan | Internet Marketing Podcast by BrightonSEO

• How to Create Content that Converts | Experts on the Wire with Dan Shure

• The Power of Content Marketing | Dave and Dharm DeMystify

• Converting Users into Customers with Fintech Content | The FML Podcast

• The Wise Build Bridges | Viaduct Generation

Read Araminta’s unique approach to content marketing for financial services companies:

1. Content strategy based on customer research and focused on Bottom of the Funnel

2. Content for an advanced reader and focused on product

3. Content based on interviews with experts

4. Content results that can be tracked

Read more: Mint Studios Framework

Check out our most popular articles:

• What is BOFU (Bottom of the Funnel) Content and Why Is it Important?

• The Huge Opportunity for Content Marketing in the Payments Industry

• Can Blog Content Bring in SQLs for Enterprise B2B? Yes, and Here's How

• The Content Tower of Pisa: Why Fintech Content Programmes Fail

• How to Navigate Compliance and Content Creation as a Fintech Marketer

Book Araminta for your next financial services, marketing or content-focused event

Araminta cares deeply about financial services and marketing, has organised conferences and events herself. She knows what goes into preparing events (after organising 10+ herself) and will always put 100% into her talks.

If you want someone who will host a session that is:

• Engaging

• Informative

• Thought provoking

• Relevant

Get in touch with us down below!

Wall of praise

Topics Araminta loves to cover:

• Anything financial services and marketing

• Content marketing

• Community marketing

• Using LinkedIn

• Revenue marketing

• How to write

• Building and running an agency

Interested? Fill in the form below and we’ll get back to you shortly.