Mint Studios Newsletter
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Every 2 weeks our leadership team shares content marketing, SEO and LLM insights from work we're doing with clients and partners.
Newsletter: Why you need to be talking about your competitors
Comparison posts are some of the highest-ROI content you can create because they target buyers who are already evaluating options and ready to convert. This piece explains why they drive more qualified leads, build trust, and how to handle common objections so you can confidently write about competitors without damaging your brand.

Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.









