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Every 2 weeks our leadership team shares content marketing, SEO and LLM insights from work we're doing with clients and partners.

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Newsletter: What can you do when sales says the leads are bad quality?

May 15, 2026

Newsletter: What can you do when sales says the leads are bad quality?

Sales says the leads are bad quality? Learn how high-intent content, better tracking, and stronger sales alignment can help marketing generate fewer but better leads.

Newsletter: Google Search could go full LLM this year: here's how to prepare

May 1, 2026

Newsletter: Google Search could go full LLM this year: here's how to prepare

Google Search may shift to LLMs. Learn how AI Mode changes SEO, why ultra-specific content wins, and how to prepare your strategy now.

Newsletter: This fintech's content results are so good, they asked to stay anonymous

April 20, 2026

Newsletter: This fintech's content results are so good, they asked to stay anonymous

Discover how a fintech company turned content into a competitive advantage, driving 338% more leads and high-value SQLs with a proven content marketing strategy.

Newsletter: How to bring in more leads from your existing blogs

April 3, 2026

Newsletter: How to bring in more leads from your existing blogs

Most blogs don’t fail. They just never get optimized. Learn how to turn your existing blog content into a steady stream of high-intent leads with simple, proven fixes that actually convert.

Newsletter: Why so many content agencies are glorified writing services (and why they are at risk with AI)

March 20, 2026

Newsletter: Why so many content agencies are glorified writing services (and why they are at risk with AI)

Most content agencies are glorified writing services focused on traffic, not conversions. Here's why that model is broken and what to look for instead.

Newsletter: Website not ready for SEO? Prioritise LLM visibility instead

March 6, 2026

Newsletter: Website not ready for SEO? Prioritise LLM visibility instead

Low domain authority killing your SEO results? Learn how prioritizing LLM visibility can generate inbound leads faster while your site matures.

Newsletter: Does article length affect conversion rates? Here’s what our data says

March 5, 2026

Newsletter: Does article length affect conversion rates? Here’s what our data says

We compared 3,500-word articles against 1,300-word ones. The results are clear: longer content drives lower bounce rates, more time on page, and higher conversions.

Newsletter: Why you need to be talking about your competitors

February 6, 2026

Newsletter: Why you need to be talking about your competitors

Comparison posts are some of the highest-ROI content you can create because they target buyers who are already evaluating options and ready to convert. This piece explains why they drive more qualified leads, build trust, and how to handle common objections so you can confidently write about competitors without damaging your brand.

Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies

January 23, 2026

Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies

This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.