Mint Studios Podcast: Fintech Marketing Lab

Learn why content’s real impact is harder to measure in the AI era, how dark AI affects B2B fintech buyer journeys, and what AEO means beyond SEO.

What does sales actually want from marketing in fintech? Learn how to align teams, improve messaging, and drive real pipeline from a sales perspective.

Learn how to turn fintech events into real revenue. Kate Young shares how to build an event strategy, map events across the funnel, and maximize ROI beyond leads.

Learn how to build a fintech marketing team that scales from startup lead generation to enterprise GTM. Insights on structure, ABM, and revenue-driven growth.

Learn about how CEOs and executive actually think about marketing and how to best communicate with them as a marketer.

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Learn how Enfuce builds trust and wins long-term fintech partnerships by leveraging internal experts, video, and human-first content to stand out in a crowded market.

Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.

They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech

Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.

Learn how Galileo uses enterprise content to reach its customers.

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.