Mint Studios Podcast: Fintech Marketing Lab

Learn how to build a fintech marketing team that scales from startup lead generation to enterprise GTM. Insights on structure, ABM, and revenue-driven growth.

Learn about how CEOs and executive actually think about marketing and how to best communicate with them as a marketer.

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Learn how Enfuce builds trust and wins long-term fintech partnerships by leveraging internal experts, video, and human-first content to stand out in a crowded market.

Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.

They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech

Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.

Learn how Galileo uses enterprise content to reach its customers.

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.

Host Araminta Robertson chats with Jeremiah Glodoveza, SVP Head of Marketing at Nium, on how B2B marketing can steal a few tricks from the entertainment industry.

They cover:
Why great B2B marketing doesn’t have to be boring
Storytelling and emotional connection as growth drivers
Using pain points to truly engage audiences
Nium’s LinkedIn growth and brand differentiation
How tech is reshaping modern marketing roles

From true crime podcasts on fraud to innovative event strategies, Jeremiah shows how creativity can turn fintech marketing into something unforgettable.

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Host Araminta Robertson speaks with Adyen’s SVP of Marketing & Revenue, Katarina Nordin, about what fintech marketing really looks like in 2025—from ABM strategy and digital funnels to creative wins on limited budgets and why consistency beats “best practices.

In this content case study, we look at how ComplyAdvantage use content marketing to stand out in a saturated market, their thinking about campaigns vs always-on and how they get good results from webinars.