Mint Studios Podcast: Fintech Marketing Lab
The Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice. Listen on:
Youtube
Spotify
Apple Podcasts
Podcast: Building a Fintech Marketing Team: From Startup Lead Gen to Enterprise GTM | Michael Treacy, Director of Marketing and Business Development at OpenPayd
Learn how to build a fintech marketing team that scales from startup lead generation to enterprise GTM. Insights on structure, ABM, and revenue-driven growth.
Market Like a Fintech: Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa
Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.
They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech
Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.
Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium
Host Araminta Robertson chats with Jeremiah Glodoveza, SVP Head of Marketing at Nium, on how B2B marketing can steal a few tricks from the entertainment industry.
They cover:
Why great B2B marketing doesn’t have to be boring
Storytelling and emotional connection as growth drivers
Using pain points to truly engage audiences
Nium’s LinkedIn growth and brand differentiation
How tech is reshaping modern marketing roles
From true crime podcasts on fraud to innovative event strategies, Jeremiah shows how creativity can turn fintech marketing into something unforgettable.
