Podcast
Market Like a Fintech: Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa
Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.
They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech
Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.
Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium
Host Araminta Robertson chats with Jeremiah Glodoveza, SVP Head of Marketing at Nium, on how B2B marketing can steal a few tricks from the entertainment industry.
They cover:
Why great B2B marketing doesn’t have to be boring
Storytelling and emotional connection as growth drivers
Using pain points to truly engage audiences
Nium’s LinkedIn growth and brand differentiation
How tech is reshaping modern marketing roles
From true crime podcasts on fraud to innovative event strategies, Jeremiah shows how creativity can turn fintech marketing into something unforgettable.
Market Like a Fintech: What Does Successful Enterprise Marketing Look like? Lessons from Adyen | Katarina Nordin, SVP Marketing & Revenue, Adyen
In this episode, host Araminta Robertson sits down with Katarina Nordin, SVP of Marketing & Revenue at Adyen, to unpack the realities of fintech marketing in 2025.
They dive into:
The different playbooks for enterprise vs SMB marketing
Adyen’s ABM strategy and digital funnel optimisation
Creative campaign wins on limited resources
Why long-term, consistent strategies beat “best practices”
If you want a fresh perspective on enterprise fintech marketing, this one’s worth a listen.
