Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium

September 16, 2025 • 2 min read

By Araminta Robertson

Managing Director

In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.

Useful links:

Find Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/

Nium’s website: https://www.nium.com/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

Our website: https://www.fintechmarketinghub.com/

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

great B2B marketing doesn't have to be boring
focus on the core pain points to grab attention
the importance of storytelling in marketing
using emotional connections and narratives
innovative sponsorship and event strategies

Timestamps:

00:00 Guest Introduction: Jeremiah Glodoveza

01:13 Jeremiah's Background in Entertainment and Tech

02:42 Podcast and Storytelling in FinTech

05:46 Real-Life Examples of Effective Storytelling

08:35 Creating Emotional Connections in Marketing

13:55 Nium's LinkedIn Success Story

18:05 Standing Out in the FinTech Industry

21:07 Engaging the FinTech Community

24:15 The Shift in Marketing Responsibilities

29:11 Empathy and Cross-Functional Collaboration

31:18 Harnessing Technology for Marketing

37:06 The Four P Update: A New Habit

40:27 Conclusion and Final Thoughts

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

Share this post

https://www.mintcopywritingstudios.com/blog/nium-podcast-episode

What’s new in content and financial services

‍

View all posts

Content Strategy

October 3, 2025

Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles

Want LLMs to recommend your brand? We've found the best strategy to improve LLM visibility is GPT articles. We explain what they are and the results we've achieved in this post.

October 1, 2025

What content really moves the needle in high-stakes B2B marketing?

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

‍

September 17, 2025

Why I Joined Mint Studios: Katie Norris

Learn why Katie Norris joined Mint and what she enjoys about working here!

September 12, 2025

Do SEO articles help you appear on LLMs? Here’s what we’ve found

In this newsletter, Elliot breaks down if SEO best practices alone drive LLM visibility, sharing lessons learned and a case study from Yapily.

‍

How Fintechs Do Content: Building Trust with Experts at Enfuce

Content Strategy

September 3, 2025

How Fintechs Do Content: Building Trust with Experts at Enfuce

Learn how Enfuce builds trust and wins long-term fintech partnerships by leveraging internal experts, video, and human-first content to stand out in a crowded market.

August 29, 2025

Struggling to get leadership to invest in content? Try this.

In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.

August 15, 2025

Is it possible to influence visibility on LLMs? If so, how?

In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.

August 28, 2025

Market Like a Fintech: Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa

Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.

They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech

Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.

March 26, 2025